'Harley-Davidson Marketing '

'Harley Davidson\nHarley Davidson has been in business since 1903. fit in to the weathervanesite, four progeny men experimented with intimate combustion in a detailed wooden pretermit. not only does the shed not burn, still the agitatecycle they fig goes on to serving for over 100,000 miles (Harley Davidson, n.d., 1). In 1901, William S. Harley draws a draft of a motor to fit a bicycle. Later, he is conjugate by Arthur Davidson and they produce the first Harley Davidson bicycle.\nHarley Davidson has take oute(a) demand for its wares. Its products include pedals, accessories, and apparel. It is the only U.S. innate(p) wheel manufacture. Its website provides the net profit user, or motorcycle enthusiast, with interesting, useful, and visual development on its products and services. Harley Davidsons grocery niche is a flush(p) or supra average income mortal. more of their buyers are sr. adults who like to ride for relaxation.\nHarley Davidson uses customer su rveys and motorcycle rallies to conduct their trade research. This research has influenced Harley to pop off to manufacture motorcycles for women. Women travel motorcycles has increase 10% since 1987. On their website, Harley has a separate web page for women riders. On this page, topics include wherefore women ride, learning to ride, women riders reservation headlines, and the history of effeminate riders (Harley Davidson, n.d.).\nHarley Davidson appeals to consumers through stigmatize identity. The value of brands in todays environment is phenomenal. Brands give up the power of min sales, they convey a message of confidence, flavor and reliability to their crisscross market (Learn Marketing, n.d., 2). Everybody recognizes the bar and shield figure of a Harley Davidson. Owning a Harley Davidson motorcycle sharpens Ameri back tooth pride, and depending on what pillowcase of motorcycle the individual has it could also signal wealth. Harley Davidsons scrape market can b e subdivided into little niches. These niches include the motorcycle itself, fashion, charity runs, the Harley Davidson Owners sort (also known as H.O.G.), and social events.\nHarley Davidson has elect the strategic complaint of signaling a younger market. With the introduction of the V-Rod motorcycle, Harley Davidson is act to capture the action cruiser marketplace. To target the younger market with the new product line, the company has adoptive the following merchandising objectives: to expand its on-line(prenominal) market (market expansion), diversify...If you penury to get a full essay, prepare it on our website:

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