Cisco Systems Case Analysis

As a leader in Internet networking devices and services, lake herring Systems is veneer the threat of losing its strong market sh ar to competitors that argon entrance its sector. The new companies entering the networking industry are brands that are surface recognized and established in some otherwise areas. Because lake herring does not have strong brand recognition with small and mid(prenominal) size customers, ciscos bottom line is at risk as the competitors attract those customers that are new to the market. To combat this problem cisco has two options: one is to increase advertising expenditure to further Ciscos name to new customers and build current customer confidence, and the other is to enter new markets, such as telecommunications, by lease companies in new market sectors. Because entering new markets and acquiring companies would diversify Cisco and cause the company to grow, it is recommended that they implement this alternative.         Ci sco has revolutionized the way people communicate and transfer information since 1984. The router and rush out technologies produced by the company have allowed the development and connectivity of computer networks worldwide. The gratification of the company lies in the innovative products that speed daily tense processes, and the expandability of its current networks. Lead by John Chambers, Cisco has invested in the risky Asian market, making it one of the few technology companies to expand in this area.

The CEO also emphasizes customer interaction, and he personally maintains relations between critical a ccounts and the company.       !   Ciscos success, however, has sparked the interest of legion(predicate) companies and lured them into entering such a rapidly growing area. The company, which has to the highest head 80% of the market share, has grown because of its innovative Globally Networked melodic phrase concept, which integrates all aspects of business information to increase accessibility to information. The involve for information is growing exponentially, If you want to get a ideal essay, order it on our website: BestEssayCheap.com

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