Stp Haldirams

HALDIRAMS [pic] SEGMENTATION, TARGETING & POSITIONING [pic] Submitted by: Group 10 Purva chawla (12609029) Priyanka grover (12609060) Rashi kukreja (12609046) raja kashyap (12609044) ravi malik (12609001) Haldirams commercialize Segmentation   commercialize variance is the go to divide the total grocery store into groups or segments. to each one group consists of people with relatively similar merchandise postulate. The offer of the foodstuff partition is to enable us to intent a trade mix that washbasin more incisively couplet the needs of customers in the selected market segment, to concentrate the merchandise button and to establish a competitive advantage. It can avail our phoner to save some costs on different marketing activities and to increase our market share. As a result, we can rack up more profit. There are two kinds of market segmentation. one(a) is business market segmentation and the other i s consumer market segmentation.   Our phoner focuses on consumer market segmentation. The consumer market segmentation is divide into tetrad categories which are demographic, geographicalal, behavioural and psychographic. Under each category, we bequeath take in some segmentation variables which are characteristics linked to customers needs and buying behaviour and can be readily measured.

Market segmentation: dividing market into distinct groups with distinct needs, characteristics, or behaviours, who qualification take up separate products or marketing mixes. TYPES OF SEGMENTATION 1. geogra phicalal segmentation 2. demographic se! gmentation 3. Psychographic segmentation 4. Behavioral segmentation ? Geographic segmentation The market is segmented according to geographic criterianations, states, regions, countries, cities, neighborhoods, or zip codes. Geo-cluster approach combines demographic selective information with geographic data to create a more accurate compose of specific. With enjoy to region, in rainy regions you can...If you want to get a entire essay, order it on our website: BestEssayCheap.com

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