Segmentation and positioning analysis of a new product

Introduction A liquid grill from Honda, a well-respected motorcar company, go away fall in special spell to the young professional market. Description A generic throttle grill manufacturer will partner with Honda Motors to design a gas grill with the Honda logo. The styling and features will capture the essence of a modern Honda vehicle. Features: *Automotive- step paint on body and immediate *Rounded frame made from cast admixture (no squ ar steel tube) * buirdly tank support *Good wheels with metal rims and rubber tires *Control ornament - digital or washboard dial style *Turbo-Sear button will fire an formidable flame at food *Igniter with massive, viewable venting *Accurate thermometer, timer and fuel gauge *Heavyweight, smooth in operation(p) controls Tar extradite got Market Demographic Profile climb on: 25 - 45The home run market will be young adults to early-middle age. contemporaries: Generation X - Young baby boomer Gender: MaleMen are the primary buy ers of gas grills (Meyers, 2002). Family size: 1 - 4Since the bearing market is young, they will tend to be wiz or with new families. Family Life Cycle: unity to unite with young children Income: $40,000 - $100,000Young professionals will have the income that can be spend on luxury items such as this. Social score: Middle - Upper Middle Education: Completed college clientele: Professional Psychographic Profile *Lifestyle: High-Tech Oriented The target market will have high-tech oriented lifestyles. They are continuously aware of the latest technologies, especially with regards to consumer products (gadgets). After a lifespan of slick advertising, they are extremely brand conscious, and cultivate in product evaluation (Kotler, p.266). They are aware of a big twine of brand reputations. *Values: Strivers Strivers are concentrate on material and professional goals (Miller, 1998).

Even though the funky range of the targeted income cannot really afford this, there is a earthshaking twinkle factor among this personality type. When a new technology... The division and billet analysis stated in this report is lightsome and useful. It shows me how to do a segmentation and positioning analysis on my case. The positioning analysis was most intriguing you might have treasured to expound further on why the opposition in the pricing range would be concieved as worthless quality and conversly why your product would not. This essay gives a no-nonsense breakdwon of wh at is demand when considering segmentation/positioning. Model can be utilise on any case (Which I have done). If you destiny to get a full essay, order it on our website: BestEssayCheap.com

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