Southwest Airlines

Southwest Airlines Case Discussion Bullet Points Matt mess around around Cohort 3 & strapper; September, 8 2008 & change; & doodly-squat; & strapper; What does it suffer to make money in this industry? o Airline industry extremely sensitive to injure  Intense price competition between airlines o soften fixed cost in the industry  This makes efficiency real important What is the SWA scheme? o Simplify operations  This leads to join on efficiency o Low cost structure  Short-haul profane  Productivity of the SWA workforce & darns eye; Pilots lade bags, flight attendants checking passengers in. & cop; 81 employees per aircraft for SWA o United: 157 o American: 152 o Point-to-point strategy  Using less congested airports improves efficiency  Shorter simple regression time, higher equipment use. o Use one type of fuel-efficient aircraft  Improves efficiency, lowers cost What are the tasks tha t are critical to implementing the strategy? What does it take to thaw their strategy? o People: Their workforce must be highly efficient.  Efficiency comes from collective group buy-in into the goals of the company. • SWA does this by creating a family tune, along with profit incentives (stock options). o Culture  Family atm creates group buy-in.

o Systems  Training and recruiting are key • Current employees are involved in the hiring and training processes, which helps take over SWA’s cultural values and norms in spic-and-span employees. why is SWA a success? o Efficient and copious workforce o Workforce is bough! t into the company’s goals  This reduces get disputes, demands on pay raises, etc. o Human Resources strategy that is non easily imitable – workforce turns into a sustainable competitive deliver within the low-cost carrier industry. • • • What happened to People Express? o It was bought up by loading dock Ferguson and Frank Lorenzo after is failed in...If you want to get a wide essay, order it on our website: BestEssayCheap.com

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